Ubuntu 18.04 on vmware ESXi 6.7 and Nvidia - device available, unable to install drivers

I have esxi 6.7 installed and have my Nvidia Quadro p3200 selected as a pass through on the host. On the guest, I have ubuntu desktop 18.04 lspci shows me nvidia device I installed the latest ver 430, and it installed without issues. I also installed cuda toolkit 10.0 without errors. however, nvidia-smi shows me no devices were found nvcc --version tells me to install cuda toolkit

when I do sudo prime-select nvidia, it tells me nvidia is already prime

I'm unable to start nvidia-x-server settings either.

I've installed nvidia and cuda on ubuntu without the vm many times, but not sure why this is such a problem. I have tried to do this over a dozen times looking at various help articles. I must be missing some step.

I have installed and reinstalled ubuntu several times on the vm in order to try to get this to work

any help would be appreciated

Images/screenshots https://imgur.com/a/oaGdTkH https://imgur.com/a/lrK8Egi https://imgur.com/a/XFWKwjj