You are probaly looking for PlayOnLinux, which is a front-end to wine, that allows you to use the wine version and settings that has been confirmed to work with a certain game.
Free Wine built into Ubuntu. If this works for the application in question (which it often does) then there's no reason to go to any extra effort.
Wine betas from Wine PPA. Add the Wine PPA (note that in 10.10 Administration->Software Sources is now inside Software Center as Edit->Software Sources). Then install the wine1.3 package and you'll be on your way. Doing this will also get you winetricks, which can help many applications work more quickly -- if you see instructions on AppDB, for instance, they often suggest commands like "winetricks vcrun2005"
Codeweavers Crossover Games. It's paid software, but it has a one month trial. Note that unlike Transgaming's Cedega, Codeweavers actually contributes to the Wine project and bases their product off of the mainstream Wine -- they just include a few specific hacks for their supported applications.
Dual booting, native games, virtual machines, and various other non-answers.
Codeweavers's got a version of their wine-based Crossover that is specifically for games. They've got a trial version: http://www.codeweavers.com/
I have bought their crossover office version and can vouch for it to work really well -- it's easy to install and managing the windows apps is really smooth, and most importantly: office (and other windows apps as well) works!
You are probaly looking for PlayOnLinux, which is a front-end to wine, that allows you to use the wine version and settings that has been confirmed to work with a certain game.
Here are your options:
Codeweavers's got a version of their wine-based Crossover that is specifically for games. They've got a trial version: http://www.codeweavers.com/
I have bought their crossover office version and can vouch for it to work really well -- it's easy to install and managing the windows apps is really smooth, and most importantly: office (and other windows apps as well) works!
/N
There is a commercial wine respin called Cedega and it is available from http://www.cedega.com
They focus on patches to make games run flawlessly and provide support for certain games.
I am not going to advertise for them here, so check out the site if you want to know more.
There is another project: http://vineyardproject.org/. You might want to check out that too.