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Dan Fabulich
Asked: 2010-01-26 16:43:27 +0800 CST

Use Google analytics to alert on traffic spike source

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I use Google Analytics today to notify me of big traffic spikes. In my case, a big traffic spike is typically due to a link from a prominent website.

Google Analytics includes a new "Intelligence" feature to report on spikes. Unfortunately, today it only reports that I had a spike, but doesn't report the referring site; instead it reports the geographic region of the traffic, e.g. "California."

This isn't a very useful dimension to report on, because geography is almost never the cause of the traffic spike; it's almost always due to a referring site.

Is there a way to configure Google Analytics Intelligence to report on the cause (the referring site) of traffic spikes?

reporting alerts google-analytics

2 Answers

  1. Best Answer

    I would use the following Alert Conditions:

    This applies to: Referral Path
    Condition: Does not match exactly
    Value: (not set)

    Alert me when: Visits
    Condition: % increases by more than
    Value: 25
    Compared to: Previous day

    You could also change the 'applies to' condition to a regex to filter out any regular refers that fluctuate above the increase % you treat as a spike.

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  2. I'd take the Google Analytics alert as an indicator you should take a look at your logs. Something like webalizer or awstats will give you the detail you want. Analytics is good, but it can't tell you everything your log files can.

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