What is an easy way to count downloads of an image file so that I can count how many times my Craigslist ad is read to see how often that converts to a hit on my site? This is for windows-7 running Apache v2.2.
Ideal would be to create a webpage on my server that is for internal consumption that lists the number of page hits.
You could run something like awstats against your logs. Or just do a simple grep (find) on the log and count the entries for that file name.
awstats is a good log file analyser. Otherwise you can grep the logs by hand.