keepalived doesn't assign the virtual IP

I am testing haproxy with keepalive to 3 servers.
Haproxy server configurations work fine (USLTS4/USLTS5), but not keepalived.

The process started on both haproxy's, but the VIP is not assigned to the master (USLTS4), so not reachable from clients.

Here are haproxy and keepalived configs:

haproxy

keepalived

Both haproxy's work fine separately and loadbalance traffic

USLTS4:~$ netstat -nlta | grep :80 tcp 0 0 0.0.0.0:80
0.0.0.0:* LISTEN

USLTS5:~$ netstat -nlta | grep 80 tcp 0 0 0.0.0.0:80
0.0.0.0:* LISTEN

No VIP assigned to the main haproxy

Tested with unicast and multicast (default) configurations.

unicast_peer { 
192.168.20.254
}