Since May 5, 2024 Broadcom shut down the self-purchase licensure portal for VMware customers. Click on 'Login' in upper-right here: https://www.vmware.com/ takes you to this 'site-maintenance' dead end.
Hours of digging and I must ask "How does one renew a VMware Workstation Pro license now that Broadcom owns it?"
I have called Broadcom support and even they don't know.