I have put the following in my http.conf file:
# mod_deflate configuration
<IfModule mod_deflate.c>
# Restrict compression to these MIME types
AddOutputFilterByType DEFLATE text/plain
AddOutputFilterByType DEFLATE text/html
AddOutputFilterByType DEFLATE application/xhtml+xml
AddOutputFilterByType DEFLATE text/xml
AddOutputFilterByType DEFLATE application/xml
AddOutputFilterByType DEFLATE application/x-javascript
AddOutputFilterByType DEFLATE text/javascript
AddOutputFilterByType DEFLATE text/css
# Level of compression (Highest 9 - Lowest 1)
DeflateCompressionLevel 9
# Netscape 4.x has some problems.
BrowserMatch ^Mozilla/4 gzip-only-text/html
# Netscape 4.06-4.08 have some more problems
BrowserMatch ^Mozilla/4\.0[678] no-gzip
# MSIE masquerades as Netscape, but it is fine
BrowserMatch \bMSI[E] !no-gzip !gzip-only-text/html
<IfModule mod_headers.c>
# Make sure proxies don't deliver the wrong content
Header append Vary User-Agent env=!dont-vary
</IfModule>
</IfModule>
My content doesn't return with a Content-Encoding of type gzip, but I find myself getting a lot more 304s and the Etag is appended with a +gzip suffix. Is mod_deflate actually doing its job? (Sorry about the n00b-ishness)